According to retail analysts, Kate Middleton’s first baby is expected to contribute around £240 million ($380 million) to the British economy. Thanks to the royal family as they have joined the retailers in marketing baby products and wears to mark the arrival of the royal baby.
Soon-to-be-grandfather, Prince Charles is selling handmade baby shoes through a store on his Highgrove country estate, while Kate’s parents, Carole and Michael Middleton have added a baby products line to their party goods business.
Joshua Bamfield, director, Centre for Retail Research (CRR), told Reuters on Monday, that he predicts the arrival of Kate and Prince William first child in mid-July, could add over £240 million to the UK economy.
He forecasted that 4.8 million people would dish out £62 on alcohol to mark the future heir of the British Throne and spend £25 on food for baby parties. He also expects that people will spend £156 million on commemorative china goods and other souvenirs, toys, DVDs, books and media. Joshua said another huge sales wave will come from the sales of baby goods and new parents copying the Duchess, referring to the already well-known, the “Kate Effect”.
Anything Kate wears or uses during the public appearances sells out instantly. For example, the Dalmatian oufit Kate wore to christen the new cruise ship in Southampton in June 13 was sold out within an hour.