Duchess Kate Middleton has set another trend yet again; this time it is with fragrance. According to reports Duchess Kate had revealed that on her wedding day she sprayed on a perfume called White Gardenia Petals by Illuminum. The fragrance which retails at $70 is being described as “fragrance as a vase of white flowers quivering in the breeze by an open window” and after her announcement, the fragrance quickly sold out. There was even a two week waiting list for the perfume. It is reported that the perfumer behind the brand British native Michael Boadi is making a lot of money from the sales of the perfume. Michael is also said to be opening a large perfumery in London’s Mayfair.